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The winter in Hangzhou is getting stronger and stronger. Near Xiaoyingzhou, the scenery of "Three Tans Reflecting the Moon" is pleasant. Three gourd-shaped stone pagodas stand on the sparkling lake. After the bright moon rises, the moonlight and the tower shadows complement each other. In the north of the West Lake, one end is connected with Beishan Road, and the other end is connected with the broken bridge in Bai Causeway, which makes people look forward to the "snow-broken bridge" scene in Chu Qing after the snow, which is particularly beautiful. From the dawn in Su Causeway to the autumn moon in Pinghu, from the broken bridge to the setting of Leifeng, every scenic spot in the West Lake bears the historical memory and cultural heritage, witnessing the historical changes and cultural prosperity of Hangzhou and even China. Lake legend, which is characterized by "famous mountains, famous waters and celebrities", has also been listed in the national intangible cultural heritage list.At the press conference, the leading guests attending the event came to the stage to start the device button. In the countdown of the scene, Wenchuang Liquor was officially launched, marking the deep integration of the IP of Maotai and West Lake."I think it's a good attempt to combine good products with good scenery." At the press conference, Ji Keliang shared the strict quality control and ingenuity of Wenchuang Liquor from the aspects of Maotai process and product quality, and described the initial intention of Maotai to continuously meet consumers' needs for a better life with high-quality products.

Editor: Zhang Yingfang Wang ChengText/Photo: Ren Xu"I think it's a good attempt to combine good products with good scenery." At the press conference, Ji Keliang shared the strict quality control and ingenuity of Wenchuang Liquor from the aspects of Maotai process and product quality, and described the initial intention of Maotai to continuously meet consumers' needs for a better life with high-quality products.

Editor: Zhang Yingfang Wang ChengXin Chen, secretary and chairman of the Party Committee of Zhongda Group Co., Ltd., Luo Chang and Li Jing, members and vice presidents of the Party Committee, and Xu Binyi, secretary and chairman of Zhongda Yunshang Co., Ltd.; Ji Keliang, the old leader of Maotai Group, Wan Bo, member of the Party Committee and deputy general manager, and Xiang Ping, member of the Party Committee and deputy general manager of Maotai Liquor Co., Ltd. attended the event.The Wenchuang wine launched this time is innovatively designed around Santan Yinyue Scene and Broken Bridge Canxue Scene, with high-end atmosphere and unique design. Among them, the back of Maotai wine bottle is Ye Xiaoyan's painting and Gan Long's imperial calligraphy poem; The shape of the bottle cap is inspired by the lotus leaf on the West Lake, and the clear water on the top symbolizes the West Lake. The design of the built-in folding fan means "straight to the point (fan)" and seeks the effect of "pushing the window to see the lake". The overall design creates an elegant and humanistic sensory experience, and the combination of white and West Lake Blue presents an elegant and soft atmosphere.